Why Priceline Group Is Changing Its Name to Booking Holdings – Fortune


Fortune

Why Priceline Group Is Changing Its Name to Booking Holdings
Fortune
The online travel giant said Wednesday that it has changed its name to better reflect its businesses as as well as acknowledge the significance of its Booking.com service, its biggest unit. As a result of the name change, the company's Nasdaq stock
Priceline Group Rebrands to Booking HoldingsWall Street Journal
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Online travel giant Priceline Group changes name to Booking HoldingsCNBC
Bloomberg –StreetInsider.com –MarketWatch –Reuters
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